null
Services
People Pleaser
Industry
Year
2024
Credits
Solo project
I like to make perfumes based on memories I have shared with a person.
And made it into a meaningful gift.
About the brand
'null' is my personal gift brand, where every fragrance is tailored to the recipient, from ideation to design.
I iterate with AI for inspiration, adding personal touches and hand-drawings to create unique gifts.
Main Concept
The Name
'null' combines the Korean '널' (of you) and the idea of 'being empty';
suggesting rooms for more memories to fill.
Visual Identity
Minimalist logo, soft color palette, and clean typography create a calm, personal experience.
Brand Values
Thoughtful
Personal gifts, made with care
Craftmanship
hand-drawn designs that feel unique
intimacy
Minimalist, with emphasis on meaning
"Every piece is crafted to feel personal.
Fragrances that evoke emotion,
and knits that offer comfort and warmth."
Graphics
Painterly, hand-drawn illustrations inspired by AI references, giving each product a unique, crafted feel.
:)