null

Services

People Pleaser




Industry

Graphic Design

Branding

Graphic Design

Branding

Graphic Design

Branding


Year

2024

Credits

Solo project

I like to make perfumes based on memories I have shared with a person.
And made it into a meaningful gift.


About the brand

'null' is my personal gift brand, where every fragrance is tailored to the recipient, from ideation to design.
I iterate with AI for inspiration, adding personal touches and hand-drawings to create unique gifts.

Main Concept

Gifts: Of You, From You, For You

Gifts: Of You, From You, For You

Scent and personal touches—crafted with care

Scent and personal touches—crafted with care

The Name

'null' combines the Korean '널' (of you) and the idea of 'being empty';
suggesting rooms for more memories to fill.

Visual Identity

Minimalist logo, soft color palette, and clean typography create a calm, personal experience.

Brand Values

Thoughtful

Personal gifts, made with care

Craftmanship

hand-drawn designs that feel unique

intimacy

Minimalist, with emphasis on meaning

"Every piece is crafted to feel personal.
Fragrances that evoke emotion,
and knits that offer comfort and warmth."

Graphics

Painterly, hand-drawn illustrations inspired by AI references, giving each product a unique, crafted feel.

:)