Dunamu

Client

HYBE

Fashion

Art

Retail

Finance

Industry

Fintech

Role

Design

Corporate Strategy

Design

Corporate Strategy

Design

Corporate Strategy

Year

2021-2022

Working at Dunamu on the IP Strategy team felt like a constant journey of discovery and growth.

Every day was unpredictable—in a good way.
I was surrounded by seasoned directors and senior professionals who reported directly to CSO.
Their depth in business strategy and consulting pushed me to bring my own creative ideas to the table.

I was part of launching three new ventures: one luxury watch reselling platform, one NFT art platform, and one digital photo card collection for K-pop fans.

Two of these ventures evolved into full-fledged subsidiaries, and the third headed toward a joint venture with HYBE—the same HYBE that manages BTS.

I spent my days immersed in market and user research, prototyping marketing ideas, and constantly iterating our approach.

I genuinely enjoyed meeting new clients every day—the competitive, dynamic vibe was infectious and motivated me to always deliver fresh, impactful ideas.

There were long days, often working until 10 pm, and moments when the pressure felt real.

Yet, I found balance in unexpected places: a quick city run or a calming yoga session helped me reset and keep my creative spark alive.

This job wasn’t just about launching ventures; it was a raw, honest experience that taught me how to leverage data-driven insights with fresh visual design to make ideas stand out.

In essence, my time at Dunamu was a journal of constant challenges and triumphs—a period where I learned to be competitive, to value genuine client connections, and to trust my own creative instincts.