Cineroom
Role
Industry
Year
Credits & Tool
TL;DR.
A mobile platform for Enhanced group movie experience with upgraded surroundings and private event packages for a lived experience
Background
People are going less to the theater than before.
What is inhibiting users from enjoying movies?
Primary User Research
Asking qualitative and experiential questions
Framing quantitative questions
Heuristic Evaluation
To find issues in the User Interface of AMC’s website
To verify the issues found through the Heuristic Evaluation
Survey Responses
Go to the theaters less than once a month
Go to the theaters with friends, family, dates or for a special occasion
62%
Purchase movie tickets on an app
Are discouraged by the price and that streaming services are more convenient
Are somewhat satisfied
or neither like nor dislike
the movie theater online booking experience
Interviews unveiled candid close-ups
The scope was broadened to better explore the root cause of people's pain points.
Take Two: Adapting Interviews to Feedback
The scope was broadened to better explore the root cause of people's pain points.
Solution
Enhanced group movie experience
with upgraded surroundings
and private packages
Design Goal